![]() ![]() Who are my prospects and what do they think about me? What’s important to them? Who influences them? Where do they hang out? This includes sentiment analysis.How are folks moving through my conversion funnel? What problems do they encounter? Who are the folks who stop partway through the funnel?.Determine what’s working and what isn’t - do certain types of posts work best on certain platforms, what time works best for posting in each platform, which headlines work best, how do folks move through my website when I add a new landing page?.In working with clients (as well as managing my own social media marketing campaigns) there are 3 things I want my social media analytics software to do: What do you need from your social media analytics software? Now, that might be feasible for sites with a large number of static pages, but those interested in assessing their blog will find putting unique JAVA snippets on each post cumbersome and awkward. For instance, the IBM social media analytics software requires JAVA snippets on each tracked page. Some are easy to implement and others take a significant effort to use. Some are free or have a nominal price, others are VERY pricy solutions. Image courtesy of Data ScienceĪs part of writing a social media analytics book, as well as wishing to provide the best analytics for my clients, I’ve tested or demoed a number of social media analytics tools. These analytics allow you to optimize the ROI of your social media campaigns, manage them effectively, and monitor their performance. It’s become increasingly important to use social media analytics to manage your social media marketing campaigns. ![]()
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